winning work
for architecture
and design-led studios

Your team is busy delivering projects, but the next opportunity still needs a strong bid response.

Working with directors, designers and bid teams, I bring calm, clear bid expertise to design practices, whether leading the process or providing senior support and extra capacity alongside your own team. I help shape coherent, compelling responses that reflect your design thinking and strengths, so you can win more of the right work without losing focus on design.

Book a free 30-min call

  • “Georgia made what initially felt like an overwhelming tender much more manageable. She took the time to understand us and how we work, helping us put our experience and ideas into words that still sounded like us. She was organised, approachable and a reassuring presence throughout the tender and presentation preparation. I'd happily recommend her to other design practices and would certainly work with her again.”

    – Rachel McLane Ltd (Interior Design)

  • “Working with Georgia was an absolutely fantastic experience. She brought calm and clarity to the process and kept everyone organised and on track throughout… She brings immense insight into what the bids are really asking for and how to enhance and draw the best out of all involved, to produce something that we were all very proud of. Cannot recommend working with Georgia highly enough.”

    – Director and Senior Architect, Feilden+Mawson (Architecture)

Selected practice experience

Over my career, I have had the privilege of working with a wide range of leading practices, on everything from bids, proposals and design competition submissions through to pipeline building and studio communications.

Article 25

Feilden+Mawson

Museum Studio

John McAslan + Partners

Benoy

Purcell

HOK

Rachel McLane

Support for your studio

Support is shaped around the needs of each practice, whether responding to a specific opportunity or strengthening longer-term business development capability.

  • Shaping the approach from the outset and keeping momentum through to submission — from positioning and go/no-go decisions to coordinating the moving parts of a live bid.

    Bid strategy — Clarifying positioning, priorities and approach at the outset of a pursuit, including competitive positioning, win themes and messaging. Includes opportunity review and go/no-go decision-making, so time is spent where a practice is genuinely well placed to win.

    Public sector, framework and private sector bids — Supporting practices through procurement routes including PQQ/SQ, open tenders and public sector framework applications, as well as invited and competitive pitches in the private sector.

    Bid and programme management — Planning, managing and coordinating submissions from kick-off to completion — bid programme, contributor input, review rounds, and momentum through to submission. Includes interview and presentation coaching, and debrief and washup reporting once an outcome is confirmed.

  • Turning your team's expertise into responses that read in your voice, score well against evaluation criteria, and hold together under panel scrutiny.

    Bid writing — Writing quality question responses from scratch for architecture and design practice tenders, drawing on your team's raw materials, project notes and subject matter expert interviews. Written in the practice's voice, tailored to the opportunity, and structured to score well against evaluation criteria — including executive summaries, case studies and technical narratives.

    Response review — Reviewing and refining draft responses for clarity, coherence and alignment with evaluation criteria — from editorial feedback through to structured mock panel reviews ahead of submission.

  • Building the pipeline, relationships and resources that mean the right opportunities are already on your radar before a tender ever lands.

    BD strategy and planning — Helping architecture and design practices set clear business development priorities and structure their approach across the year, informed by market and sector research.

    Pipeline and CRM management — Designing proportionate pipeline tracking tools and CRM systems to support visibility of opportunities and client relationships.

    Outreach and relationship building — Identifying target contacts and practices, and developing an approach for initial contact, follow-up and long-term relationship-building.

    Opportunity and competition tracking — Monitoring relevant tenders, RFPs and framework opportunities across sectors in the UK and internationally.

    BD process and resources — Bringing clarity to business development processes and workflows, and developing core resources — templates, text libraries, CVs and case studies — that reduce time spent starting from scratch.

Ways to work together

Start small or bring me in for the whole pitch.
Terms are always agreed before work begins.

Bid Health Check

A review of how your practice wins work today (your process, materials and recent bids) with clear, practical recommendations.

Bid Review

An independent review of a live bid before you submit, or a lost one to understand what happened.

Bid Lead

I lead and write the pitch from strategy to submission, drawing on your team’s expertise where required.

Retainer

Ongoing support for practices that bid regularly; a set number of days each month for bids, BD and resource development.

Georgia Ropek, bid and BD consultant, The Response Studio

Hello, I’m Georgia

I founded The Response Studio in January 2026 to work alongside architecture and design studios as a senior bid and BD partner, bringing focus, structure and strategy to how they win work.

I’m a London-based bid leader with over 14 years’ experience winning work for practices ranging from architects, masterplanners and interior designers to museum and exhibition designers. I’m also a member of the Association of Proposal Management Professionals (APMP).

My experience spans cultural, heritage and civic projects through to education, healthcare, residential and mixed-use, working alongside multidisciplinary design teams, client bodies and charities across the UK and internationally.

If you'd like to discuss how we might work together, please get in touch. I offer a free 30-minute introductory call and no-obligation quote, or can send over full introductory information and day rates directly.