Support for your studio

Support is shaped around the needs of each practice — whether responding to a specific opportunity or strengthening longer-term business development capability.

  • Bid strategy
    Clarifying positioning, priorities and approach at the outset of a pursuit, including competitive positioning, win themes and messaging. Includes opportunity review and go/no-go decision-making, so time is spent where a practice is genuinely well placed to win.

    Bid writing
    Writing quality question responses from scratch for architecture and design practice tenders, drawing on your team's raw materials, project notes and subject matter expert input. Written in the practice's voice, tailored to the opportunity, and structured to score well against evaluation criteria — including executive summaries, case studies and technical narratives.

    Response review
    Reviewing and refining draft responses for clarity, coherence and alignment with evaluation criteria — from editorial feedback through to structured mock panel reviews ahead of submission.

    Public sector, framework and private sector bids
    Supporting practices through procurement routes including PQQ/SQ, open tenders and public sector framework applications, as well as invited and competitive pitches in the private sector.

    Bid coordination and programme management
    Planning, managing and coordinating submissions from kick-off to completion — bid programme, contributor input, review rounds, and momentum through to submission. Includes interview and presentation coaching, and debrief and washup reporting once an outcome is confirmed.

    Interim bid support
    Senior-level bid writing and management input during busy periods, transitions or gaps in internal capacity.

  • BD strategy and planning
    Helping architecture and design practices set clear business development priorities and structure their approach across the year, informed by market and sector research.

    Pipeline and CRM management
    Designing proportionate pipeline tracking tools and CRM systems to support visibility of opportunities and client relationships.

    Outreach and relationship building
    Identifying target contacts and practices, and developing an approach for initial contact, follow-up and long-term relationship-building.

    Opportunity and competition tracking
    Monitoring relevant tenders, RFPs and framework opportunities across sectors in the UK and internationally.

    BD process and resources
    Bringing clarity to business development processes and workflows, and developing core resources — templates, text libraries, CVs and case studies — that reduce time spent starting from scratch.

  • Marketing collateral
    Capability statements, studio brochures and project sheets for architecture and design practices.

    Website and social content
    Copy for services, project and about pages, plus LinkedIn and other channel content tied to project news and wins.

    PR and award writing
    Draft press releases and award submissions for wins, appointments and project milestones.

What you can expect

Whatever the brief, a few core principles shape how I work with every studio.

Strategic thinking

Every opportunity begins with understanding the client, the brief and the wider context. I help teams assess opportunities, shape the right bid strategy, and identify the key messages that will differentiate the practice — whether for a specific submission or as part of a longer-term business development plan.

Narrative development

Strong proposals and communications tell a clear and persuasive story. I specialise in developing narratives that connect a studio's design philosophy, experience and project approach in a way that resonates with clients, selection panels and wider audiences.

Pipeline & relationship building

Long-term success depends on more than any single bid. I help studios build proportionate pipelines, track opportunities and develop the outreach and relationships that create a steady flow of the right work over time.

Clarity & Structure

Well-structured submissions and content help evaluators and audiences quickly understand the strengths of a team. I focus on work that is concise, strategically organised and visually aligned with the studio's identity — from bid submissions through to business development resources and communications materials.

Selected practice experience

Over the past 14 years, I have had the privilege of working with a range of leading architecture, heritage, cultural and design practices, supporting bid management, business development and communications — from bids, proposals and design competition submissions through to pipeline building and studio communications.

Feilden+Mawson

Museum Studio

Benoy

John McAslan + Partners

HOK

Purcell

Let’s work together

If you're interested in working together, please complete the form with a few details about the service and support you're looking for. I'll review your message and get back to you within 48 hours.

I offer complimentary discovery calls to discuss how I can support your studio.